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Website success measures

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We look at a number of factors to gauge how successful Dorsetforyou.com is over time and against other council websites.

1) Website questionnaire

Along with over 130 other council websites, dorsetforyou.com uses an online questionnaire to ask its users what they think of the website. This pops up for every fifth visitor who hasn't already filled it in during the past year.

Overall net satisfaction (those satisfied minus those unsatisfied) in the 2nd quarter of 2010 (1 April-30 June) was 37%. This is the highest ever quarterly figure for dorsetforyou.com. We are now above average in all areas, achieving top quartile satisfaction most months.

See  Quarterly website success measures (1 April-30 June 2010) [74kb] (opens in a new window) for comprehensive results from key areas of the survey including value of information, findability, site search and look & feel. Since major improvements started in July 2008, satisfaction has increased substantially in all areas.

It's great to know that our customers value the improvements we have made. However, we are fully aware through feedback received via this questionnaire and other feedback mechanisms that further improvements need to be made.

2) Website traffic

See monthly website traffic statistics for details, including the total number of visits, unique visitors and page views. These statistics include most, but not all of our applications, so underestimates the true figure.

We will be working with external suppliers and IT colleagues during 2010 to add Google Analytics code to more and more dorsetforyou.com applications, thereby getting a clearer idea of how users navigate the whole of dorsetforyou.com and gathering a more complete picture of overall website usage.

3) Website availability

We monitor the availability of over 20 component parts of dorsetforyou.com every five minutes using an external company. IT colleagues and the central team are then automatically notified if any application becomes unavailable. This allows us to minimise any disruption to service. We weight the various applications according to their usage.

  • The latest figures for June 2010 show availability at 99.57%
  • Overall availability for the financial year 2009/10 was 99.63%
  • Both figures are above our target of 99.5%.

View application uptime for 2010/11 [26kb] (opens in a new window).

View application uptime for 2009/10 [241kb] (opens in a new window).

4) Most searched terms

See the search tag cloud for the latest most searched terms.

5) Kampyle 'give feedback' comments

6) Social media usage

  • Twitter followers - 1,463
  • Flickr group members - 82
  • Number of Flickr photos submitted - 1,241
  • Number of blog views - tbc
  • Number of YouTube views this quarter - 7,270

7) Annual website audit

Once a year, all council websites are audited by the Society of IT Managers (Socitm) (opens in a new window). The audit for the 2010 report took place from November - December 2009.

See our assessment of the 2010 results [134kb] (opens in a new window).

8) Annual report

View the Annual report and statement of accounts 2009/10 [1Mb] (opens in a new window).

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