Website success measures
We look at a number of factors to gauge how successful dorsetforyou.com is over time and against other council websites.
1) Website questionnaire
Along with around 130 other council websites, dorsetforyou.com uses an online questionnaire to ask its users what they think of the website. This pops up for every fifth visitor who hasn't already filled it in during the past year.
Based on a sample of over 1000 customers who fill in the questionnaire every quarter, 81% were satisfied/okay with their visit to dorsetforyou.com in the latest quarter (July-Sep 2011). This is marginally better than the benchmarked average of 80%. Overall net satisfaction (those satisfied minus those dissatisfied) in the same period was 35%.
See
Quarterly website success measures (1 July - 30 Sep 2011) (excel, 84kb) (opens in a new window)
for results from the key areas of the survey - overall satisfaction, value of information, findability, site search and look & feel.
Customer satisfaction has increased substantially over the past three years. Whilst it's great to know that our customers value the improvements we have made, we are fully aware through feedback received via this questionnaire and other feedback mechanisms that further improvements need to be made.
2) Website traffic
See monthly website traffic statistics for details, including the total number of visits, unique visitors and page views.
These statistics include most, but not all of our applications, so slightly underestimates the true figure. We will be continue to work with external suppliers and IT colleagues to add Google Analytics code to more and more dorsetforyou.com applications, thereby getting a clearer idea of how users navigate the whole of dorsetforyou.com and gathering a more complete picture of overall website usage.
3) Website availability
We monitor the availability of 40 sections of dorsetforyou.com every 15 minutes using an external company. IT colleagues and the central team are then automatically notified if any application becomes unavailable. This allows us to minimise any disruption to service. We weight the various applications according to their usage.
- Overall availability for the financial year 2010/11 was 99.47%
- Our overall annual target for uptime is 99.5%
Detailed uptime by each application for 2010/11 (excel, 78kb) (opens in a new window)
.
4) Most searched terms
See the search tag cloud for the latest most searched terms.
5) Kampyle 'give feedback' comments
- Over 1000 items of feedback are received each quarter. These are proactively used to resolve issues raised
- See examples of improvements made as a result of this user feedback
6) Social media usage (as of 3 October 2011)
- Twitter followers - 3349
- Facebook likes - 370
- YouTube video views - 147,336
- 124 Flickr group members who have submitted 2456 photos
7) Annual website audit
Once a year, all council websites are audited by the
Society of IT Managers (Socitm) (opens in a new window)
. The audit for the 2011 report took place from November - December 2010.
See
our assessment of the 2011 results (pdf, 54kb) (opens in a new window)
.
8) Annual report
View the
Annual report and statement of accounts 2010/11 (pdf, 410kb) (opens in a new window)
.


